8
Feb.

FRUIT LOGISTICA Berlino 2017

 

THE CIV AT FRUITLOGISTICA BERLIN 2017 – STRONG INTEREST IN THE LATEST ECO-SUSTAINABLE VARIETIES OF APPLES AND STRAWBERRIES

 

THE FOURTH MODI’ MEETING GREETS THE NEW LICENSEES OF DOLE CHILE AND FRESHMAX NEW ZEALAND

 

Tagliani, president: “Berlin, a showcase of our projects around the world”

Soattin, general manager: “Modì, a fruit of international appeal”

 

The “three-day event” of Fruit Logistica in Germany proved positive for the CIV-Consorzio Italiano Vivaisti [Italian Growers Consortium] which had its own exhibition space to showcase the latest new eco-sustainable varieties (apples, pears, strawberries) with low environmental impact. “This edition of FRUIT LOGISTICA 2017′, declares Pier Filippo Tagliani, President of the CIV Consortium, ‘was a great opportunity for CIV to get up-to-date with its Italian and international partners, as well as an important showcase for the CIV’s latest products and a chance to make numerous new international contacts for the development of its projects around the world.’

Particular interest was focused in Sweet Resistants® apples (i.e.: Fujion* and Smeralda*), the Civg198*/Modi® apple, some new apple selections (i.e. D9B8-49 and D9E9-76) and in some new varieties of pear currently being evaluated (in collaboration with the University of Bologna) for development with international partners. An enthusiastic attention also to the CIV’s many strawberry varieties suited to different environments (Flavia* for temperate climates and Clery* for continental climate) and everbearing ones (Murano* and Majestic*), for traditional field crops and/or modern soilless and/or greenhouse techniques, which combine high natural resistance with excellent organoleptic qualities in line with the demands of today’s global market.

 

Mela Modi® is growing internationally – The fourth “Modi International Meeting” in Berlin

 

During Fruitlogistica, the CIV – patent owner of the Civg198*/Modì® variety – organised the fourth “Modi International Meeting” (the third edition to be held in Berlin), an opportunity for the partners to debate on developing the cultivation of apples worldwide coordinating and mutually reinforcing, with full regard to environmental sustainability. Modì® apple tree is a plant easily manageable, requiring fewer interventions in the orchard and a significantly lower level of input generally.

The main objective is simply to develop the brand Modì® and to fully share “best practice” in the area of marketing & production technology. Modì® partners in Europe, Turkey, Serbia, the United States, Australia and Uruguay have warmly greeted the new licensees of DOLE CHILE and FRESHMAX NEW ZEALAND.

“Modì® proves to be more and more a fruit of international appeal – says Marica Soattin, CIV General Manager – with its special green soul that makes it unique in the fruit sector and highly distinctive. Our aim over the next three years is to achieve a production of around 1,000 hectares with a global yield of approximately 30,000 tons”.